Orange, California (March 8, 2016) – Direct Edge Media, Inc. (“Direct Edge” or the “Company”), a leading full service print media business based in Orange, California is pleased to announce the acquisition of Great Big Color, Inc. (“GBC”), a large and grand-format printing company based in Denver, Colorado and MYAAP, Inc., the acronym for Manage Your Assets And Print, (“MYAAP”), a customer facing, web-based order management and paperless production platform. Effective immediately, Great Big Color and MYAAP have been rebranded as Direct Edge Denver.
Ryan Brueckner, Co-Founder and CEO of Direct Edge Media said “The Great Big Color and MYAAP acquisitions demonstrate our commitment to a long-term growth strategy aimed at providing a nationwide production footprint to better service our clients. GBC’s strength in the out-of-home market, 40,000+ square foot production facility and extensive equipment set adds a new dimension to our overall capabilities. We’re excited about the opportunity to offer an expanded range of products and services to GBC’s customers and we’re committed to delivering high-quality products on-time. Furthermore, we’re thrilled to extend our Print On-Demand Order System to such a large and impressive list of clients.”
Founded in 1998 as a traditional out-of-home printer, Great Big Color successfully expanded into a national print production company. GBC’s print expertise includes outdoor (billboards, wallscapes, banners, stadium graphics, construction signage, mesh fencing), transit (bus sides, bus shelters, taxi tops, vehicle wraps), in-store merchandising (POP or point of purchase), window graphics, murals, trade show, and more. Similar to Direct Edge, Great Big Color regularly kits and fulfills small and large campaigns for many national retailers, restaurant chains and creative agencies by shipping direct to thousands of locations around the United States.
MYAAP is a customer facing, web-based order management and paperless production platform. Customers place orders via a customized order management website which acts as the customer’s own in-house print production platform. After placing an order, MYAAP generates a proof for the customer to approve. Upon approval, MYAAP’s fully automated nesting feature combines jobs using like material to ensure minimal inventory waste. The combined orders are electronically routed directly to the print press for final setup and printing by the operator. Once printed the MYAAP workflow routes the order to cutting, sewing and finishing and finally boxing, kitting and shipping.
Sean and Tina McLaughlin, former owners of Great Big Color said “We’re proud of the company we’ve built over the past two decades. After working closely with Direct Edge Media on this deal, we’re extremely excited for our customers and employees. The Direct Edge team knows this industry inside and out. They are exceedingly committed to providing world-class products and services and they have treated our employees with fairness and respect throughout the transition.”