Managing complex marketing logistics across hundreds—or even thousands—of locations can be a nightmare. That’s why Direct Edge Media built its proprietary Print-on-Demand Marketplace—a fully integrated, customizable platform designed to streamline marketing execution, save money, and support scalable brand growth.
Used by top-tier clients like Sprouts, Del Taco, Gatorade, and Chipotle, the platform offers more than just print—it’s a central marketing command center.
More Than Print-on-Demand—It’s a Brand Marketplace
At its core, the Brand Marketplace began as a Print-on-Demand solution, but quickly evolved into something far more powerful. Designed to meet growing demands for automation and integration, the platform now supports every stage of the marketing supply chain—from asset creation to campaign rollout to final delivery.
Whether you’re managing 50 or 5,000 stores, Brand Marketplace gives marketing teams, franchisees, and field operations full control, visibility, and flexibility.
Key Features of the Direct Edge Brand Marketplace
Location Manager
Think of it as your centralized brand CRM.
- Scales to manage 25,000+ store profiles
- Eliminates spreadsheets and siloed data
- Dynamically filters products by location profile attributes
- Supports franchise and regional variations
- Tracks store layouts, menu board types, window sizes, and more
- Enables accurate product assignment and campaign planning
“We developed the Location Manager to support the specific needs of franchise and multi-unit operators—down to DT preview boards and display specs unique to each location.”
Campaign Builder
A smart project planner for print campaigns.
- Create unlimited campaigns, each with up to 25,000 recipients
- Auto-generate product distribution lists based on location profiles
- Copy previous campaigns or build new templates
- Consolidate shipments for cost-efficiency
- Real-time tracking, budgeting, and reporting
Digital Asset Manager (DAM)
Control your creative from a single source.
- Centralized brand asset library
- Advanced keyword search and permission controls
- Share externally with customizable download rights
- Connect directly to Web-to-Print workflows
According to a 2024 study by Content Marketing Institute, 61% of marketers cite managing digital assets as a top operational challenge1. Direct Edge’s DAM solves this by bringing structure, security, and ease of access to your creative library.
Print & Inventory Product Catalog
Your brand, ready to ship—on demand or in-stock.
- Real-time inventory tracking
- Custom and static print materials
- Variable data capabilities (QRs, barcodes, store info)
- Auto-filtered catalog views by user permissions
- Seamless order history, tracking, and reorders
Single Source Vendor Hub
Think of it as Amazon for your brand’s supply chain.
- Unified storefront for all internal and external vendors
- Users can order print, hardware, and supplies in one cart
- Split-order optimization across distribution hubs
- Consolidated invoicing and reporting
- Vendor access to manage SKUs, fulfillment, and tracking
Built for Scale, Powered by People
From enterprise clients with 10,000+ locations to national promotional campaigns, Direct Edge’s Marketplace was engineered to scale with your business. Our in-house dev team, print facilities, and logistics network ensure your brand assets move as fast as your marketing team does.
Need help building out your store database? We’ve got boots-on-the-ground teams who can conduct site surveys, consolidate internal spreadsheets, and build custom profile attributes to match your brand’s real-world complexity.
Let’s Build Your Brand Marketplace
Whether you’re launching a new product, managing a complex promotional calendar, or just trying to keep up with internal ordering, the Brand Marketplace is your engine for execution. Click here for more details.
Want a demo? Contact us at directedgemedia.com
Content Marketing Institute. (2024). Digital Content Management & Strategy Trends. Retrieved from https://contentmarketinginstitute.com ↩