At Direct Edge, we continuously expand our label capabilities—and our latest offering is Amazon Transparency label printing. Powered by our Durst TAU RSC-E 330 digital press, we help brands meet compliance with fast, high-quality serialized labels.
What Is Amazon Transparency Label Printing?
Amazon’s Transparency Program protects brands and customers from counterfeit goods through product serialization. Each product receives a unique, scannable code that verifies authenticity before it reaches the customer.
Brands enrolled in the program label every product with a Transparency code—a serialized 2D data matrix or QR-style code—that Amazon scans at multiple points throughout its fulfillment process.
Why Amazon Transparency Label Printing Matters
Why Amazon Transparency Label Printing Matters
Selling on Amazon means competing in one of the largest e-commerce marketplaces in the world. Transparency labels do more than ensure compliance—they:
- Stop counterfeiters in their tracks
- Build consumer confidence through verified authenticity
- Protect your brand reputation
- Provide track-and-trace visibility
- Ensure only genuine products reach buyers
To comply, you need labels printed accurately, consistently, and quickly at scale. That’s where Direct Edge steps in.e. That’s where Direct Edge comes in.
Our Amazon Transparency Label Printing Solution
Using the Durst TAU RSC-E 330, we produce serialized Transparency codes with the speed, accuracy, and durability Amazon demands. Durst’s advanced variable data handling lets us:
- Print serialized codes inline with variable print data
- Meet strict barcode specifications for reliable scanning
- Handle high-volume runs without sacrificing quality
- Deliver custom label orders with fast turnaround
Durst’s integrated Transparency workflow connects directly to Amazon’s serialization system, eliminating bottlenecks and reducing errors.
Short Runs, Long Runs, No Problem
Whether you’re launching a new product or managing global inventory, our digital-first workflow lets you:
- Customize label designs across SKUs
- Add lot or batch numbers
- Pivot quickly without downtime
Expert Support
Our team brings deep experience in brand protection, variable data printing, and serialized label runs. We’ll guide you through every step—from file setup to final delivery—to ensure smooth participation in the Transparency Program.
Ready to Add Transparency to Your Labels?
If you’re enrolled in the Amazon Transparency Program or planning to join, we can help you meet compliance while keeping production fast and efficient.
Protect your products—and your brand—from the ground up.
Contact us to get started with Transparency label printing.