Base Wraps Built for Retail Speed

Standard Sizes. Custom Options. National Brand Impact.

In beverage and CPG retail, execution speed is everything.

Displays need to hit the floor fast. Graphics need to look sharp. And programs can’t get stuck in production queues or bloated inventory commitments.

That’s why Direct Edge built a base wrap program engineered for speed, flexibility, and retail durability — with two clear ways to order:


Retail-Grade Specs That Perform

Every base wrap is produced for real-world retail environments — not temporary trade show use.

PRINT

One side, full color graphics printed on our Durst Tau 340 using high-performance UV ink.

  • Vibrant, high-resolution output
  • Strong durability under store lighting
  • Fade-resistant performance

PAPER

12PT C1S stock

Thicker and more rigid than standard materials, designed specifically for pallet base applications. It resists:

  • Bending
  • Creasing
  • Warping
  • Handling damage during install

The result is a professional, structured finish that holds up in high-traffic environments.


PERFORATIONS

Available every 12” or 24” for:

  • Faster installation
  • Clean tearing
  • Reduced waste
  • Easier alignment across varying pallet footprints

PACKAGING & SHIPPING

  • Supplied on individual rolls for easy handling
  • Ships FREE via FedEx Ground
  • Produced in Anaheim, CA
  • 5–7 business day turnaround after artwork approval
  • Rush service available

Two Simple Ordering Paths

Option 1: Order Standard Sizes Online

If your program fits one of our core configurations, you can order directly at:

👉 base-wraps.com

We offer two artwork formats designed for maximum flexibility.


12” x 24” Artwork Base Wrap

Your artwork repeats every 24 inches to create the desired overall wrap length.

Available Finished Lengths:

  • 120”
  • 144”
  • 240”
  • 360”

Pricing (12” x 24” Artwork)

Quantity120″144″240″360″
5$299$302$325$352
10$327$337$382$435
25$437$462$570$699
50$646$695$900$1154
100$1057$1155$1552$2043
250$2221$2450$3457$4607
500$4097$4523$6312$8527
1,000$5,264$5,986$8527$14564

Download the template and click your preferred length directly on base-wraps.com to start your order.


12” x 120” Artwork Base Wrap

For larger uninterrupted branding moments, artwork repeats every 120 inches.

Available Finished Lengths:

  • 120”
  • 240”
  • 360”
  • 480”

Pricing (12” x 120” Artwork)

Quantity120″240″360″480″
5$299$325$352$382
10$327$382$435$490
25$437$570$699$832
50$646$900$1154$1411
100$1057$1552$2043$2537
250$2221$3457$4607$5843
500$4097$6312$8527$10745
1,000$7064$10815$14564$18381

This format is ideal for bold brand storytelling across extended pallet runs.


Option 2: Need a Custom Size?

Not every retail program fits a standard footprint.

If you require:

  • Custom lengths
  • Unique perforation spacing
  • Special specs
  • Large-scale national rollouts
  • Multi-location distribution

Email info@directedgemedia.com for a tailored quote.

Our team will build the right solution around your activation strategy.


Built for Beverage. Proven at Scale.

Top national brands use custom pallet base wraps to transform retail floors into bold branding opportunities.

From seasonal promotions to full national rollouts, our wraps help:

  • Capture shopper attention
  • Strengthen brand presence
  • Elevate standard pallet displays
  • Drive incremental retail lift

Proof that even a pallet can make a powerful statement.


Why Digital Changes the Game

Because we print digitally, you can:

  • Test regional programs
  • Tweak creative between runs
  • Avoid excess inventory
  • Scale successful campaigns quickly

Fast turns. Flexible runs. Retail-ready impact.

Beverage moves fast — and so should your displays.


Ready to Launch?

✔ Standard size? Order now at base-wraps.com
✔ Custom program? Email info@directedgemedia.com

Retail floors are competitive. Your base shouldn’t be an afterthought.