In a world obsessed with pixels, nothing stops traffic quite like a massive, perfectly printed billboard. At Direct Edge, we’ve seen firsthand how grand format print is still one of the most powerful tools for brand visibility—especially when it’s done right.
Why Grand Format Works
Despite the rise of digital advertising, out-of-home (OOH) is growing. According to the Out of Home Advertising Association of America (OAAA), OOH ad revenue hit $8.7 billion in 2023, with billboards making up over 70% of that1. That’s not a trend—it’s a signal: brands still value scale, visibility, and impact.
What Counts as Grand Format?
We’re talking anything larger than life:
- Bulletins (standard highway billboards – 14’x48′)
- Wallscapes (building wraps and murals)
- Transit & Station Takeovers
- Supergraphics (custom dimensional or die-cut pieces)
- Event & Stage Backdrops
- Mesh Building Wraps
- Window Perf & Vinyl Banners over 100″+ wide
At Direct Edge, we use UV and latex grand format presses to print on a wide variety of substrates including vinyl, mesh, fabric, backlit film, and rigid panels. And yes—we’ve wrapped everything from glass skyscrapers to portable trailers.
Why Brands Keep Coming Back to Billboard Advertising
Guaranteed Impressions
Unlike digital ads that can be skipped or blocked, a billboard is physically unmissable. You’re buying location, not just space.
Hyper-Targeted by Geography
Want to own the 405 during rush hour? How about targeting tourists in Times Square? OOH gives you physical presence where your audience lives, works, and travels.
Brand Authority at Scale
Nothing says “we’ve arrived” like a 60-foot ad staring down a freeway. It’s not just a placement—it’s a statement.
Execution Is Everything
Producing great grand format work isn’t just about scale—it’s about precision. Every square foot has to be color-accurate, consistent, and durable enough to withstand UV rays, wind load, and the occasional pigeon. Whether it’s a 10-story wall wrap or a regional billboard campaign, we deliver print that makes people look up.
We control every step in-house:
- Color-managed workflows
- Seamless tiling & stitching
- Certified installs
- Project management for national rollouts
Recent Projects
Some of our recent grand format work includes:
- SoFi Stadium US Soccer and Jim Beam Block Party 60’ pillar wraps
- Ball Arena Colorado Avalanche and Denver Nuggets MVP perfs and wall vinyls
- Nike “You can’t stop us” billboards
- Netflix billboards
- T-Mobile Arena perf graphics
Ready to Go Big?
If you’ve got a bold idea—or a massive wall—we’re ready to make it real. Send us a message at info@directedgemedia.com. Let’s talk specs, substrates, and schedules. Because when your message is larger than life, it deserves printing that can back it up.
