Print Catching Waves and Attention: Pacifico x US Open of Surfing 2025
When Pacifico Beer needed bold, on-brand promotional creative for one of the biggest surf events of the year—the 2025 US Open of Surfing—they turned to Direct Edge to make it all come to life. Held July 26 through August 3 in Huntington Beach, this iconic summer event draws massive crowds and global attention. And with […]
Custom Packaging for Black Flys x Sublime
We recently had the opportunity to work on a standout project to produce custom packaging for a collaboration between two iconic SoCal brands — Black Flys and Sublime. Both rooted deeply in Southern California style and culture, the partnership was a natural fit for Direct Edge. Bringing the Vision to Life The limited-edition sunglass box […]