In a world obsessed with pixels, nothing stops traffic quite like a massive, perfectly printed billboard. At Direct Edge, we’ve seen firsthand how grand format print is still one of the most powerful tools for brand visibility—especially when it’s done right. Why Grand Format Works Despite the rise of digital advertising, out-of-home (OOH) is growing. According to the Out of Home Advertising Association of America (OAAA), OOH ad revenue hit $8.7 billion in 2023, with