DE Spotlights and Industry Insights
The Cutting Edge Blog
Print Catching Waves and Attention: Pacifico x US Open of Surfing 2025
When Pacifico Beer needed bold, on-brand promotional creative for one of the biggest surf events of the year—the 2025 US Open of Surfing—they turned to Direct Edge to make it all come to life. Held July 26 through August 3 in Huntington Beach, this iconic summer event draws massive crowds and global attention. And with a brand like Pacifico, everything had to reflect the easygoing energy of the coast, the thrill of the waves, and
Amazon Transparency Label Printing: Direct Edge Joins the Program
Direct Edge now offers Amazon Transparency label printing—helping brands meet compliance, fight counterfeits, and protect their reputation with fast, accurate, serialized labels powered by our Durst TAU RSC-E 330 digital press.
How Direct Edge Prints Sustainably with Less Waste
At Direct Edge, sustainability isn’t a trend — it’s the way we work. We’re constantly pushing to reduce our environmental impact while helping brands execute big ideas with precision. From materials to machinery, we’re building a smarter print process rooted in real action, real investment, and real results. Our Impact, By the Numbers We track what we reduce, reuse, and reclaim — and the results speak for themselves. Every year, we: That’s not theory —
Custom Packaging for Black Flys x Sublime
We recently had the opportunity to work on a standout project to produce custom packaging for a collaboration between two iconic SoCal brands — Black Flys and Sublime. Both rooted deeply in Southern California style and culture, the partnership was a natural fit for Direct Edge. Bringing the Vision to Life The limited-edition sunglass box was printed on our Koenig & Bauer Rapida 105, a high-speed offset press built for quality and consistency on every
Big, Bold, and Built to Last: Why Billboards and Grand Format Still Dominate
In a world obsessed with pixels, nothing stops traffic quite like a massive, perfectly printed billboard. At Direct Edge, we’ve seen firsthand how grand format print is still one of the most powerful tools for brand visibility—especially when it’s done right. Why Grand Format Works Despite the rise of digital advertising, out-of-home (OOH) is growing. According to the Out of Home Advertising Association of America (OAAA), OOH ad revenue hit $8.7 billion in 2023, with
The Cutting Edge Blog
DE Spotlights & Industry Insights
Print Catching Waves and Attention: Pacifico x US Open of Surfing 2025
When Pacifico Beer needed bold, on-brand promotional creative for one of the biggest surf events of the year—the 2025 US Open of Surfing—they turned to Direct Edge to make it all come to life. Held July 26 through August 3 in Huntington Beach, this iconic summer event draws massive crowds
Amazon Transparency Label Printing: Direct Edge Joins the Program
Direct Edge now offers Amazon Transparency label printing—helping brands meet compliance, fight counterfeits, and protect their reputation with fast, accurate, serialized labels powered by our Durst TAU RSC-E 330 digital press.
How Direct Edge Prints Sustainably with Less Waste
At Direct Edge, sustainability isn’t a trend — it’s the way we work. We’re constantly pushing to reduce our environmental impact while helping brands execute big ideas with precision. From materials to machinery, we’re building a smarter print process rooted in real action, real investment, and real results. Our Impact,
Custom Packaging for Black Flys x Sublime
We recently had the opportunity to work on a standout project to produce custom packaging for a collaboration between two iconic SoCal brands — Black Flys and Sublime. Both rooted deeply in Southern California style and culture, the partnership was a natural fit for Direct Edge. Bringing the Vision to
Big, Bold, and Built to Last: Why Billboards and Grand Format Still Dominate
In a world obsessed with pixels, nothing stops traffic quite like a massive, perfectly printed billboard. At Direct Edge, we’ve seen firsthand how grand format print is still one of the most powerful tools for brand visibility—especially when it’s done right. Why Grand Format Works Despite the rise of digital